Email Marketing Automation

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What is Email Marketing Automation? What's It All About?

Email automation is about automating your email marketing campaigns by setting behavioral triggers that send emails to your customers based on their actions. Imagine a customer signing up for the first time and receiving a welcome email right away. Or if they leave your site without completing their purchase, it triggers an abandoned cart email. Automated emails not only streamline your business but also have a super high success rate compared to manually sent emails.

Why Do You Need Help with Email Automation?

You might wonder why your business needs help from an email marketing agency if automation can be set up and run on auto-mode. The truth is, automations aren't as simple as they sound. They require continuous monitoring, A/B testing, and constant tweaking after data analysis to reach that golden ratio you're looking for. Don't let your automated workflows get lost in the to-do list; let us handle them for you.

Benefits of Email Automation

  • Increase Your Revenue, Round The Clock: Abandoned cart emails recover over $2 trillion in lost revenue. Email automation can increase leads by up to 80% and conversions by up to 77%. Watch the profits flow in while you focus on more important things.
  • Ensure Ultimate Legality: Comply with the latest anti-spam legislation with automated opt-ins. Stay legal and informed.
  • Advanced Segmentation: Personalize your emails based on purchase history, location, interests, and more. Stand out in a crowded inbox.
  • Test Your Campaigns: A/B test everything from send times to subject lines and imagery. Know what your audience loves.
  • Integrate Your eCommerce Store: Seamless integration with your ESP for tracking, upselling, and making your eCommerce business a breeze.
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How We Help You

  • ESP Selection: We advise on the best email service providers, ensuring you're not spending unnecessary money.
  • Workflow Implementation: We conceptualize and implement all your email marketing workflows for optimal results.
  • A/B Testing: We test everything when it comes to email automation.
  • In-Depth Reporting: Receive comprehensive performance reports every week, month, and quarter.
  • Email List Management: We build, segment, monitor, and clean your email list for maximum effectiveness.

How Does It Work?

Step 1: Sign Up & Fill out a simple form with details about your current email marketing efforts.

Step 2: Connect Your Email Provider

Step 3: Review list, flows & past campaigns

Step 4: Set up & Improve list, flows and email campaigns

Step 5: Run & Optimize email campaigns

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Email Automations We Use

Welcome Series

The welcome series email flow is the cornerstone of your entire email marketing strategy. It’s akin to a handshake; it sets the tone for your relationship with a potential customer. Echoing the insightful words of Will Rogers, "You never get a second chance to make a first impression."

Browse Abandonment

A prevalent behavior observed among online shoppers is browse abandonment. In the thriving world of e-commerce, understanding and addressing this phenomenon is pivotal. This article aims to unfold the mystery surrounding browse abandonment and offers a roadmap to creating an effective browse abandonment email flow.

Abandoned Checkout

Studies show that nearly 60-80% of online shoppers abandon checkout before completing a purchase. A bad checkout rate is 90% +That's seven out of every ten customers leaving your digital store without buying a thing. How, then, do you lure these customers back to their deserted carts? Enter the superhero of digital sales: the abandoned checkout email. This article will guide you in unraveling the mystery of crafting compelling checkout emails, designed to transform abandonments into completed sales.

Post-Purchase

Post-purchase emails are the harmonic notes that compose the symphony of this journey. Simply put, these are the thoughtful missives dispatched to your patrons after they have committed to a purchase. These correspondence tools possess the potential to amplify the post-purchase customer experience exponentially. The result? Enhanced customer satisfaction, reinforced loyalty, and a dramatic surge in customer lifetime value.

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