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Mastering Pinterest Email Marketing: Top 10 Tactics

Email marketing remains one of the most effective ways to engage audiences and drive conversions. When combined with a popular visual platform like Pinterest, the potential to boost your email list is significant. This comprehensive guide will take you through ten proven Pinterest email marketing tactics to transform your strategies, bringing impressive results. Let's dive in.

Tactic Name

Brief Description

Optimize Pinterest Profile for Email Signups

Create a user-friendly Pinterest profile that encourages visitors to sign up for your emails.

Create Email-Specific Pinterest Boards

Develop Pinterest boards that cater specifically to email subscribers, offering exclusive content or deals.

Run Pinterest Contests to Increase Email Signups

Conduct contests that require email signup for participation, driving growth in your email list.

Use Pinterest Ads to Promote Email List

Leverage the power of Pinterest's targeted advertising to draw users to your email signup page.

Leverage Pinterest SEO for Email Marketing

Implement Pinterest SEO practices to increase visibility and drive traffic to your email signup page.

Use Lead Generation Pins

Develop lead generation pins to gather email addresses directly within Pinterest.

Collaborate with Pinterest Influencers

Work with Pinterest influencers to reach a larger audience and promote your email list.

Use Rich Pins to Boost Email Sign-ups

Utilize rich pins to provide extra information and encourage users to sign up for your emails.

Leverage Pinterest Analytics for Email Marketing Insights

Use Pinterest Analytics to gain insights into your audience and optimize your email marketing efforts.

Engage in Cross-Promotion

Cross-promote your Pinterest content on your email list and vice versa to expand reach and engagement.

1. Incorporate Pinterest Buttons into Your Email Campaigns 

The first step to leveraging Pinterest in your email marketing strategy is by incorporating Pinterest buttons into your email campaigns. These buttons make it easier for your audience to share your content on Pinterest, thus driving more traffic to your site. 

Embedding Pinterest buttons into your emails is more than just adding a "Pin It" option. It's about strategically positioning the button where it can add the most value. For instance, if your email includes a blog post summary, you can insert a "Pin It" button at the end of the summary, encouraging readers to share the post on their Pinterest boards. 

Use an appealing design for your Pinterest buttons. The more visually appealing your button is, the more likely subscribers are to click on it. This could be anything from a simple button with the Pinterest logo to a more customized design that matches your branding. 

Make sure the content you encourage your readers to pin is truly pin-worthy. The content should be valuable, informative, and visually appealing. Remember, Pinterest is all about visual appeal, so it's crucial that what you're pinning stands out.

Take advantage of the rich pin feature offered by Pinterest. Rich Pins provide more context about an idea because they show extra information directly on the Pin. There are four types of Rich Pins: app, product, recipe, and article. Depending on your business and the type of content you produce, these could be an excellent fit.

You can also leverage the power of email segmentation best practices to ensure that your emails are hitting the right targets. 

You can also consider Pinterest's "Send" feature, which allows users to send pins directly to their friends or to one of their own boards. This could be another great way to expand your reach beyond your email list.

Monitor your results to see what's working and what isn't. Keep track of how many people are pinning from your emails, how much traffic those pins are driving to your site, and how that traffic is converting. 

Finally, don't forget to encourage your email subscribers to follow you on Pinterest. This will allow them to see your pins in their feed, which could lead to more repins and, consequently, more traffic.

2. Use Pinterest to Grow Your Email List

The second tactic involves using Pinterest itself as a platform to grow your email list. This can be achieved by optimizing your Pinterest profile and boards to attract and convert potential subscribers.

Start by creating a compelling profile that clearly defines what your business is all about. Include relevant keywords in your description to increase visibility in Pinterest search. 

Design eye-catching pins that link back to your landing pages or squeeze pages. Whenever a Pinterest user clicks on these pins, they'll be directed to a page where they can sign up for your email list. 

Consider creating content that is specifically designed to drive email sign-ups. This could be in the form of an e-book, a guide, a checklist, or any other type of lead magnet. Make sure to include a call to action (CTA) in your pin description to encourage users to sign up.

Pinterest's advertising platform can also be a great tool for growing your email list. You can use Promoted Pins to increase the visibility of your lead magnets, reaching a wider audience.

Leverage the power of Pinterest's Group Boards. By joining relevant Group Boards, you can reach a wider audience and increase the visibility of your pins.

Collaborating with influencers in your industry can also help grow your email list. By getting your pins shared by influencers, you can tap into their audience and potentially attract more subscribers to your email list.

A secret weapon in this process is leveraging email list building tools that can streamline your email list growth.

Remember, consistency is key when it comes to Pinterest. Ensure that you're regularly creating and sharing high-quality pins to keep your audience engaged and attract new followers. 

Lastly, make sure to track your results. Use Pinterest analytics and your email marketing analytics to see which pins are driving the most email sign-ups and adjust your strategy accordingly.

3. Leverage Pinterest Analytics for Email Campaign Insights 

Our third tactic involves taking full advantage of Pinterest's robust analytics suite. By learning more about your Pinterest audience, you can tailor your email marketing campaigns to better suit their interests.

Begin by examining your audience's demographics. This includes information like their location, gender, and age. Knowing who your audience is can help you create more relevant and engaging email content.

Next, take a look at your audience's interests. Pinterest's analytics platform provides a detailed breakdown of what your followers are interested in, based on the pins they save and the boards they follow. Use this information to generate ideas for email content.

Pinterest's analytics also provides information on what devices your audience uses to access Pinterest. This can be helpful in ensuring that your emails are properly optimized for these devices.

Keep an eye on your most popular pins. These are the pins that have been saved, clicked, or liked the most by your audience. This can give you a good idea of what type of content resonates with your followers, which you can use to inform your email marketing strategy.

Don't ignore the performance of your Promoted Pins. If you're using Pinterest's advertising platform, be sure to monitor how your ads are performing. This can help you determine if they're effective in driving email sign-ups, or if you need to adjust your strategy.

Understanding the times when your audience is most active on Pinterest can also help inform your email marketing strategy. For instance, if you notice that your audience is most active on Pinterest in the evenings, you might consider scheduling your emails to go out during this time.

Similarly, looking at your audience's behavior can also provide valuable insights. For instance, are they more likely to sign up for your email list after viewing a specific type of pin? Use this information to optimize your email sign-up process.

Pinterest analytics can also provide insights into how your pins are performing in Pinterest's search. If your pins are showing up for relevant searches, this could be a sign that your Pinterest SEO strategy is working, which could be used to inform your email marketing strategy.

The insights gained from Pinterest analytics should be used in conjunction with masterful strategies for building a killer email list. By combining these tactics, you can create a robust and effective email marketing strategy.

4. Implement a Pinterest Contest to Boost Email Sign-ups

Our fourth tactic involves running a Pinterest contest to drive email sign-ups. Contests can be a great way to increase engagement on Pinterest and grow your email list.

Start by defining the goal of your Pinterest contest. In this case, the goal would be to increase email sign-ups. However, you could also set additional goals such as increasing Pinterest followers, driving traffic to your website, or increasing brand awareness.

The next step is to decide on the type of contest you want to run. This could be a simple sweepstakes, where users just need to sign up for your email list to enter, or a more involved contest, like a pin-to-win contest or a board creation contest.

Promote your contest across all your marketing channels, not just Pinterest. This includes your website, other social media platforms, and, of course, your email list. The more people know about your contest, the more entries you'll likely receive.

Make sure your contest is easy to enter. The more complicated your entry process, the fewer people will be likely to participate. For a pin-to-win contest, for instance, you could simply ask participants to pin an image from your site and enter their email address.

One of the key components of a successful Pinterest contest is a compelling prize. The prize should be something that is valuable to your target audience and aligns with your brand. This could be a product or service your company offers, or something related to your industry.

Ensure that your contest is legal and follows Pinterest's contest guidelines. This may involve adding a disclaimer to your contest, stating that it's not endorsed or administered by Pinterest.

After the contest is over, don't forget to follow up with participants. Thank them for their participation and consider offering a small discount or bonus as a thank you. This can help turn participants into loyal customers or email subscribers.

Finally, evaluate the success of your contest. Look at metrics like the number of new email subscribers, the engagement on your contest pin, and the traffic to your contest landing page. 

Remember that while contests can be an excellent way to grow your email list, they should be used in conjunction with other email list growth strategies to be most effective.

5. Use Pinterest to Deliver Personalized Email Content

The fifth tactic is to use Pinterest to deliver personalized email content. This tactic leverages the power of Pinterest's interest-based algorithm to serve up content that your email subscribers are most likely to engage with.

Start by integrating your email marketing platform with Pinterest. This allows you to track the Pinterest activity of your email subscribers and use this data to personalize your email content.

Next, segment your email list based on Pinterest activity. For instance, you could create a segment of subscribers who frequently pin your content, or a segment of subscribers who have shown interest in certain Pinterest boards or categories.

Use these segments to personalize your email content. For instance, you could send an email featuring your most recent pins to subscribers who frequently pin your content. Or, you could send an email featuring products related to a specific Pinterest board to subscribers who have shown interest in that board.

Additionally, you can use Pinterest activity to inform your email send times. If a segment of your email list is most active on Pinterest in the morning, you might consider sending your emails to this segment in the morning.

Pinterest can also be used to inform your email subject lines. For instance, if a certain pin or board is popular among a segment of your email list, you could use this in your subject line to increase open rates. For more on this, you can refer to the guide on what subject lines get the most opens.

Lastly, always be testing. Try different types of personalization and measure the results to see what works best for your audience.

6. Leverage User-Generated Content (UGC) from Pinterest in Email Campaigns

The sixth tactic involves leveraging user-generated content (UGC) from Pinterest in your email campaigns. This tactic capitalizes on the trust and authenticity associated with UGC to boost engagement with your emails.

Start by identifying high-quality UGC on Pinterest related to your brand. This could be pins featuring your products, reviews of your services, or content created about your brand by influencers.

Consider reaching out to the creators of the UGC for permission to use their content in your email campaigns. Most users will be thrilled to have their content featured by a brand they love.

Once you have collected a variety of UGC, consider how it can best be incorporated into your email campaigns. For example, you could include a customer review of your product in a product promotion email, or feature a user's pin of your product in a "how to use" email.

UGC can also be a powerful tool for storytelling in your emails. For instance, you could create a series of emails telling the story of a customer who used your product to achieve a goal or overcome a challenge.

To encourage more UGC, consider running a UGC campaign on Pinterest. Ask your followers to pin content related to your brand with a specific hashtag for a chance to be featured in your emails.

As with all email content, be sure to measure the impact of UGC on your email performance. Look at metrics like open rate, click-through rate, and conversion rate to see how UGC emails compare to your regular emails.

Finally, remember that while UGC can be a powerful tool in your email marketing strategy, it's important to always respect the rights of content creators. Always get permission before using someone else's content and give credit where credit is due.

For more information on effective strategies to grow your email list, consider checking out the ultimate guide to email list building tools

7. Promote Email Sign-up Incentives on Pinterest

The seventh tactic involves promoting your email sign-up incentives on Pinterest. Offering incentives for email sign-ups is a proven strategy to grow your email list, and Pinterest can be an effective platform to increase the visibility of these incentives.

Start by determining what kind of incentive you can offer. This could be a discount on a product, a free trial of a service, or access to exclusive content. The key is to offer something that your target audience will find valuable.

Next, create a compelling pin to promote your incentive. This should include a clear image that represents the incentive, a description that explains the value of the incentive, and a call-to-action encouraging users to sign up.

Consider using a landing page specifically designed to convert Pinterest users. This landing page should reiterate the value of the incentive and make it easy for users to sign up.

You could also use Promoted Pins to increase the visibility of your incentive. This can be particularly effective if you have a strong incentive and a well-designed landing page.

Finally, be sure to track the performance of your pins promoting your incentive. Use Pinterest analytics to see how many users are clicking on your pins, visiting your landing page, and signing up for your email list.

Don't forget to incorporate the insights from email list building 101 guide to make your Pinterest email marketing strategies even more robust.

8. Collaborate with Pinterest Influencers in Your Email Campaigns

The eighth tactic involves collaborating with Pinterest influencers in your email campaigns. This involves leveraging the reach and credibility of influencers to boost the effectiveness of your email marketing.

Start by identifying Pinterest influencers who are relevant to your industry and have an engaged audience. You can use Pinterest's search feature to find popular pins and boards related to your industry, and then check who created those pins or boards.

Next, reach out to these influencers with a collaboration proposal. This could involve the influencer creating content for your email campaigns, promoting your email list to their followers, or offering exclusive content or deals to your email subscribers.

Once you've agreed on a collaboration, work closely with the influencer to ensure the content aligns with your brand and appeals to your email list. This could involve providing the influencer with guidelines for content creation, or collaborating on the content creation process.

Promote the collaboration across your marketing channels, including your Pinterest boards, other social media platforms, and your email list. The more visibility the collaboration gets, the more effective it will be.

Incorporating an influencer's content into your email campaigns can not only increase the engagement of your emails but can also add a sense of authenticity and trust. It's important to remember that any collaborations should be disclosed to comply with advertising laws.

Finally, measure the impact of the influencer collaboration on your email marketing KPIs. Look at metrics like open rate, click-through rate, and conversion rate to see how your influencer emails compare to your regular emails.

If you're interested in learning more about building effective email lists, consider reading about masterful strategies for building a killer email list.

9. Use Rich Pins to Boost Email Sign-ups

The ninth tactic is to use rich pins to boost email sign-ups. Rich pins are a type of Pinterest pin that includes extra information on the pin itself. There are several types of rich pins, including product pins, recipe pins, and article pins.

Start by applying for rich pins through Pinterest. This involves adding metadata to your website and validating your rich pins through Pinterest's rich pin validator.

Next, create pins that link to email sign-up landing pages on your website. Use the metadata to include a call-to-action in the description of the rich pin. This could be something like "Sign up for our newsletter to receive exclusive deals and tips!"

Also, consider using article rich pins to promote blog posts or other content that includes an email sign-up call-to-action. The extra information included in the article rich pin can help encourage users to click through to your website.

Finally, track the performance of your rich pins using Pinterest analytics. This will help you understand how many users are clicking through to your email sign-up landing pages and how many are signing up for your email list.

Remember to follow the email segmentation best practices to ensure that you are sending the right messages to the right audience.

10. Leverage Pinterest Analytics for Email Marketing Insights

The tenth and final tactic is to leverage Pinterest Analytics for email marketing insights. Pinterest Analytics offers valuable data that can help you understand your audience better and optimize your email marketing efforts.

Start by reviewing the demographics and interests of your Pinterest audience. This can provide insight into who your audience is and what they are interested in, which can inform your email content and segmentation strategies.

Next, look at the engagement data for your pins. This can show you which types of content are most popular with your audience, which can inform your email content strategy.

Consider using the conversion data to inform your email marketing strategy. If certain pins or boards have a high conversion rate, you might consider featuring similar content in your emails.

Finally, use the website insights to understand how Pinterest users interact with your website. This can show you which pages or content Pinterest users are most interested in, which can also inform your email content and segmentation strategies.

By utilizing these insights, you can tailor your email campaigns to better resonate with your audience, leading to increased engagement and conversions. Don't forget to refer back to the 7-figure email strategy as it will complement these Pinterest email marketing strategies.

In conclusion, Pinterest can be a valuable tool in your email marketing strategy. By leveraging the unique features and data offered by Pinterest, you can grow and engage your email list in new and exciting ways.

Frequently Asked Questions

1. How Can I Optimize My Pinterest Profile for Email Signups?

Optimizing your Pinterest profile for email signups involves creating a user-friendly and engaging profile that encourages visitors to join your email list. This can be done by including a link to your email signup page in your bio, using engaging visuals related to your email content, and consistently creating and pinning content that provides value to your target audience.

2. What Are Email-Specific Pinterest Boards and How Do They Work?

Email-specific Pinterest boards are boards that cater specifically to email subscribers. They offer exclusive content or deals that are only available to people on your email list. This exclusivity encourages Pinterest users to join your email list to gain access to these special boards. You can create a sense of urgency by offering time-limited content or deals on your email-specific boards.

3. How Can Running Pinterest Contests Increase My Email Signups?

Pinterest contests can be a fun and effective way to increase email signups. The idea is to create a contest where the entry requirement is signing up for your email list. This not only boosts your email list but also creates engagement and excitement around your brand. To maximize the effectiveness, promote your contest across all your marketing channels, including your other social media platforms.

4. How Can I Use Pinterest Ads to Promote My Email List?

Pinterest ads allow you to target specific demographics with promotional content. You can create ads that link directly to your email signup page, essentially putting your email list in front of a larger audience. The key to successful Pinterest ads is creating visually appealing content and targeting the right audience.

5. What Role Does Pinterest SEO Play in Email Marketing?

Pinterest SEO involves using keywords and optimizing your pins to increase their visibility in Pinterest search results. By incorporating Pinterest SEO practices in your strategy, your pins can reach a larger audience, driving more traffic to your email signup page. Use relevant keywords in your pin titles, descriptions, and your board names to increase visibility.

6. How Do I Use Lead Generation Pins on Pinterest?

Lead generation pins allow you to collect email addresses directly within Pinterest. When a user clicks on a lead generation pin, they are presented with a form to enter their email address. To maximize the effectiveness of lead generation pins, make sure the value proposition is clear and enticing.

7. How Can I Collaborate with Pinterest Influencers to Enhance My Email Marketing Strategy?

Collaborating with Pinterest influencers can help you reach a larger audience and promote your email list. You can partner with influencers who have a strong following in your industry to create content for your email campaigns or promote your email list to their followers. This can help increase the visibility and credibility of your email list.

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